MultiVitality Canine

Foundational whole-food support for dogs

CellVra includes two levels of nutritional support for dogs: an over-the-counter retail range for everyday wellness and targeted nutritional needs, and a practitioner-led range for dogs requiring more individualised support.

This product belongs to the retail range, which is designed for dogs needing nutritional support as part of routine care. These over-the-counter supplements provide a whole-food foundation for everyday wellness, using nutrient-dense ingredients selected to support general wellbeing, vitality, and targeted nutritional needs.

Each formula follows the Vital Renewal Approach, CellVra’s whole-food, evidence-informed formulation philosophy. This approach prioritises whole-food ingredients to deliver bioavailable nutritional support, with targeted isolated nutrients included where specific fortification is required.

For dogs with more complex or persistent needs, practitioner-led support may be recommended following professional consultation and/or Fur Tissue Mineral Analysis (FTMA).

Formulation and ingredient benefits

Formulated using the Vital Renewal Approach: CellVra supplements are formulated using the Vital Renewal Approach, CellVra’s whole-food, evidence-informed formulation philosophy. This approach prioritises nutrient-dense whole-food ingredients to deliver bioavailable nutritional support in a form your dog’s body naturally recognises, complemented by targeted isolated nutrients where specific mineral correction or nutritional support is required.

Bioavailable, whole-food based nutritional support: Whole-food ingredients deliver nutrients in their natural compound form, helping your dog’s body recognise and utilise the nutrition effectively. Each formula uses targeted whole-food ingredients selected to support the purpose of that supplement.

Selected New Zealand-sourced ingredients: Depending on the formulation, CellVra supplements may include targeted selections of New Zealand grass-fed bovine organ powders, New Zealand-sourced marine extracts, organic functional botanicals, and other local or imported ingredients.

Targeted nutritional support: Each ingredient has been carefully selected for its nutritional role within the formula, helping provide focused nutritional support.

Complements veterinary care: CellVra supplements can be used alongside conventional veterinary advice and clinical interventions as part of your dog’s ongoing nutritional support.

This product comes as a fine powder you sprinkle over food.

Introduce gradually

Gradual introduction over 7 days helps support good tolerance.

Daily dosage guide

Mix into your pet’s meal once daily, or divide the dose between morning and evening, or as directed by your animal health practitioner.

How many days will a powder pot last?

Note: Pot duration is approximate and based on the recommended daily dose. Actual duration may vary slightly depending on measuring accuracy, product density, and individual use.

Full ingredient list

Bovine liver, green-lipped mussel, bovine bone, bovine bone broth, kumara, bovine kidney, bovine heart, milk thistle, bovine spleen, nutritional yeast, beetroot, shiitake mushroom, reishi mushroom, turmeric, kelp.

What’s inside

MultiVitality Canine combines nutrient-dense New Zealand grass-fed bovine organ powders, New Zealand-sourced marine extracts, organic functional botanicals, and other supporting whole-food ingredients selected to support everyday health.

New Zealand grass-fed bovine organ powders

• Bovine liver: Natural source of vitamins A and B.
• Bovine kidney: Provides essential minerals.
• Bovine heart: Rich in amino acids for overall vitality.
• Bovine spleen: Traditional source of iron and micronutrients.

New Zealand-sourced marine extracts

• Green-lipped mussel: Natural source of omega-3 fatty acids.

Organic functional botanicals

• Milk thistle: Traditionally used to support normal liver function.
• Beetroot: Provides natural antioxidants.
• Shiitake mushroom: Traditionally used to support general wellness.
• Reishi mushroom: Traditionally used to support immune resilience.
• Turmeric: Traditionally used to support healthy inflammatory pathways.
• Kelp: Natural source of iodine and trace minerals.

These botanicals have a long history of traditional use for supporting digestion, skin health, and general wellbeing.

Other whole-food nutrient support

• Bovine bone: Provides natural calcium and minerals.
• Bovine bone broth: Provides collagen and supports digestive wellbeing.
• Kumara: Whole-food carbohydrate providing dietary fibre and nutritional support for digestive wellbeing.
• Nutritional yeast: Natural source of B vitamins.

Beef sensitivity and organ ingredients

Many owners believe their dog or cat is allergic to beef, but true beef allergies are uncommon. Most reactions occur to beef muscle meat, particularly when it has been processed, stored for long periods, or mixed with other proteins.

The bovine organ and tissue ingredients used in CellVra formulations, such as liver, heart, kidney, spleen, collagen, and bone broth, are sourced from New Zealand grass-fed cattle and have different protein structures from muscle meat. These ingredients are typically well tolerated, even by animals who do not do well on beef mince.

In formulas where bovine heart is included, it is important to note that although heart is technically a muscle, it behaves differently from skeletal muscle and is generally much less reactive.

Add Review

• ★★★★★

  Great Nutrition

  We all know how fussy Rottys can be! I wanted a something else to add to my dogs raw diet to help with general health, movement and nutrition. Its only early days trying this product - but my dogs are eating it (they hate food changes) and a few changes in coats and energy. Will continue to use it.

  Posted: 2026-05-26